What we do

Our Strategic Plan

We have outlined our aims in The Society’s Strategic Plan (2008 - 2018) – using ‘Building a Future for Wildlife’, the World Zoo and Aquarium Conservation Strategy (2005) as a guide.

Bristol, Clifton and West of England Zoological Society's vision is to:

'Create a sustainable future for wildlife and people'

Here’s a summary of our aims:

Putting conservation at the heart of what we do
We aim to:

• integrate conservation, sustainability activities and social and environmental awareness into every aspect of our work
• promote these values through working partnerships, education and commerce.

Managing animal and plant populations
We aim to:

• be a world leader in sustainable population management. This means working closely with other zoos, botanical gardens and strategic partners to secure the future of animals and plants.

Conservation of wild populations
We aim to:

• increase the number of field conservation activities we initiate and support around the world. 

Science and research

We aim to:

• do research which supports zoo-based and field conservation of threatened animal and plant species.

Ethics and animal welfare
We aim to:

• advance best practice in animal husbandry and welfare, to maximise the physical and psychological well-being of animals in our care
• act ethically in all areas of our operations, management, fundraising and investment.

Integrated learning

We aim to:

• educate our audience, to encourage them to act in ways that benefit wildlife conservation. In this way, we can help create a sustainable future for both wildlife and people.

Communication
We aim to:

• effectively communicate our values and objectives both inside and outside the organisation.

Partnerships and community involvement
We aim to:

• ensure all our partners support our conservation goals
• develop relationships that help us achieve best practice in all our activities
• lead the development of mutually beneficial partnerships in the UK and worldwide. We want to work with other like-minded organisations, to ensure we achieve our conservation and education goals.